It's You and the Gatekeeper and the Battle of Wit.
"Men wanted for hazardous journey. Small wages. Bitter cold. Long months of complete darkness. Constant danger. Safe return doubtful. Honour and recognition in case of success." Not much of a sell job is it? Nevertheless, when this ad was run by the polar explorer, Ernest Shackelton, men started walking across England to get to him. More than 5,000 applied. ******